Search Discovery Insights
Search Discovery Insights captures every search query made on your storefront and surfaces the ones that return no results. Understanding what shoppers are looking for — and failing to find — is one of the highest-leverage ways to recover lost revenue.
How it works
- Track — Search Discovery Insights listens to search events on your storefront and logs every query.
- Analyse — Queries are grouped, ranked by frequency, and separated into zero-result and low-result categories.
- Act — Use the dashboard to identify gaps in your catalog, fix missing product titles, or create redirects for common search terms.
Key features
Zero-result search tracking
See every search term that returned no results, ranked by how often it was searched. These are your highest-priority gaps.
Trending search terms
Identify what your shoppers are actively looking for right now — useful for merchandising decisions and new product planning.
Search volume over time
Track search trends across days, weeks, and months. Spot seasonal patterns or the impact of marketing campaigns on search behaviour.
Missed revenue identification
Combine search volume with your average order value to estimate the revenue opportunity behind each zero-result search term.
Permissions required
| Permission | Reason |
|---|---|
read_analytics | Access storefront search event data |
read_products | Match search terms against catalog to detect zero-result queries |